The public perception with Astragraphia name in Indonesia is strongly interpreted with the Xerox brand, the copier machine. It also had been attached within the public perception as a Document Services. The perception had been made with the strong image of Xerox brand as the high quality document services. As Xerox has change into Fuji Xerox, with the Astragraphia Document Solution or AGDS as the Sole Distributor of their products in Indonesia, they need to create a standard in co-branding between the brands. Astragraphia Document Solution is the Business Unit from PT Astra Graphia Tbk., that specifically handles the Document Solution.
The Astragraphia signature was made in 2000 by Landor. The logo was made from modified Rotis Semi Serif font. As the company grows and has several business units that operate under the main company, the urge to re-align the brands between the main company and the business units is significant.
In this project, we reviewed the current brand from the visual aspect and gave suggestions regarding the refreshment of the brand.
The deliveries of the project consists of
1. Existing Brand Review Book
2. Astragraphia Basic Guidelines Book
3. Astragraphia Corporate Application Guidelines Book
4.Business Units Application Guidelines Books
5. Various Template Files that can be applied by the company.
